At first, people thought we were crazy. Blueberry coffee? Then they tasted it ... and soon the coffee department was abuzz with word that we'd hit on The Next Big Thing. For some, it's the aroma ... juicy, sweet and oh-so-slightly buttery. For others, it's the flavor ... sun-kissed wild blueberries with just a hint of caramel sweetness. A great tasting cup of coffee can give you a whole new perspective. It's a moment to pause, reflect, and reprioritize. That moment is what inspires us to make coffee that benefits everyone it touches. From carefully sourcing and roasting the highest quality beans, to supporting small farms and protecting the environment, we focus on what's important. That's why we believe a good cup of coffee can change your day... but a great cup of coffee can help change the world.